Retailers wait for after Christmas sales shoppers

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Friday, December 26, 2014
Day after Christmas starts season of returning
Toni Yates has more from Garden State Plaza in Paramus.

The rush to get Christmas under the tree is now followed by the Christmas returns and sales.

For many retailers, the post-Christmas sales determine if they sink or swim financially before the New Year.

Several retailers will be opening their doors early for shoppers.

It's another day for die-hard shoppers on the second busiest day for retailers.

Stores will be cutting prices and redeeming gift cards and taking back the unwanted gift.

It's down to the wire for retailers who are hoping shoppers will spend more after the holidays than they did before Christmas.

Black Friday and Super Saturday sales were lackluster for brick and mortar stores.

On the day after Christmas, store managers are seeing dollar signs because shoppers are anxious to use their gift cards before they lose value.

Jim Hood of Consumer Affairs said, "Card companies start to charge a fee for basically nothing, but keeping track that you have a card out there."

Consumers can expect bargains on clothing that have not been a bit hot seller this season.

Electronics are also discounted in stores for inventory.

And for the best deals, do you homework and find them online before you head to the mall.

Many national retailers are opening their stores at 6:00 a.m., hoping to squeeze in a little more profit for the remaining days of 2014.