John Lewis releases their heartwarming, hilarious 2016 christmas ad

Buster the Boxer gets his bouncing day in the adorable new Christmas ad from John Lewis. (John Lewis/YouTube)

For Christmas, all this dog wants to do is bounce.

John Lewis released their 2016 ad, the latest in a long tradition of heartwarming, poignant advertisements that the U.K. department store releases every year. This year's ad focused on the story of Buster the Boxer, a dog whom wants nothing more to bounce on his family's new trampoline.


The dog becomes forlorn when he notices other animals sneak up onto the trampoline before him, having a wild rumpus while the dog watches disheartened from a window above. But the next day, when the trampoline is finally unwrapped, Buster wastes no time to partake in his long-desired, bouncy bliss.

In addition to the release of John Lewis' annual ad is what has become a yearly holiday tradition for social media users: tweeting at user @JohnLewis. The self-described "computer science educator, father of four, social liberal, atheist, and not a retail store" isn't affiliated with the U.K. retail store, but because of his Twitter handle, receives a fair amount of tweets each year about the ad.


Lewis replied to many Twitter this year with lighthearted humor.

Last year's John Lewis Christmas ad told the touching story of a girl who sends a gift to an elderly man who lives on the moon.


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