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DiGiorno under fire after using #WhyIStayed hashtag to sell pizzas during Ray Rice scandal

Rice and his wife Janay in March 2013. (Patrick Semansky / AP)

The Ray Rice scandal has placed domestic abuse in the spotlight after Janay Rice issued a statement on Instagram today supporting her husband. In the midst of the controversy the Twitter hashtag #WhyIStayed went viral. The hashtag was a central point where women have been discussing why they stayed in abusive and violent relationships.

The Pizza retailer DiGiorno apparently didn't catch on to the seriousness of the #WhyIStayed discussion, prompting this reply below.



DiGiorno's tweet, "#WhyIStayed You had pizza," received a big backlash on Twitter, prompting an apology from DiGiorno.



Many users were critical, and some sarcastic about the pizza retailer's cheesy blunder. DiGiorno offered several personalized replies to individual users' criticisms.



Later DiGiorno deleted the tweet and an apology was hastily issued. We wait and see if a 'Help wanted, Social Media expert' job posting goes up anytime soon at DiGiorno headquarters.
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sportsray ricesportsnfldomestic violenceBaltimore Ravens