The "Firework" Oreo started lighting up the shelves Monday.
It has the familiar chocolate wafers on the outside, but the cream inside includes red and blue popping candies.
It's a nod to the Fourth of July and is only available for a limited time.
Now Oreo is asking fans what its next creation should be. The grand prize winner gets $500,000 in cash.
You can enter your idea by using the hashtags #myoreocreation and #contest on Twitter or Instagram. You can enter now through July 14.