Billboard with shirtless man stirs up controversy in Connecticut

CHESHIRE, Connecticut -- A controversy is brewing in Connecticut over a billboard for a rehabilitation center.

It asks "who's caring for your mom?" while showing a shirtless man, wearing nothing by a stethoscope around his neck.

A spokesperson for the center in Cheshire says the ad is just meant to be cheeky.

She just wanted to highlight that her facility has a women only floor, staffed only by female nurses.

Which she says is a unique service.

Some critics say the ad is in poor taste.

Others say it's just ineffective, and they just don't get it.