The foundation was founded in 2015, months after the death of Eyewitness News reporter Lisa Colagrossi due to a brain aneurysm.
Todd Crawford, Lisa's husband, created the foundation in her name to raise public awareness of the condition and reduce the number of deaths.
T.J. Jones of the Detroit Lions, Taylor Gabriel of the Atlanta Falcons, and Erik Swoope of the Indianapolis Colts wore the Lisa Foundation logo in honor of parents and friends lost to deadly brain aneurysms.
In honor of Stanford graduate and my former teammate 🏈, Konrad Reuland, who suddenly passed from a #BrainAneurysm 🧠 , I proudly join the @lisa_foundation as they lead the way in raising awareness and saving lives from this silent killer. #MyCauseMyCleats pic.twitter.com/NIk9mpWf25— Erik Swoope (@eswoope21) December 2, 2017
Up to 15 million, or 1 out of 20, people are estimated to have an undiagnosed brain aneurysm in the U.S.
1,000 NFL players will lace up customized cleats reflecting their charitable endeavors as part of the league's "My Cause My Cleats" campaign.