L'Oreal said in a statement Saturday that it "has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products."
The decision follows a similar move by Anglo-Dutch company Unilever on Thursday.
Earlier this month, L'Oreal tweeted that that it "stands in solidarity with the Black community and against injustice of any kind."
The post drew a negative reaction from people who see the company's business model and advertising as focused on white consumers.
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