NEW YORK (WABC) -- Macy's opened three new stores in our area called Macy's Backstage as the retailer enters the off-price outlet shopping arena.
The stores opened Wednesday in Sheepshead Bay Brooklyn, Elmhurst Queens, and Melville Long Island.
Macy's describes the new stores as a cross between a department store and an outlet.
Macy's Backstage promises that its new discount destination will entertain, surprise, and delight in a smaller format.
Three more locations will soon be added in New Hyde Park Long Island, Fordham Bronx, and Essex Green, New Jersey by the late fall.
"As a new business venture for Macy's, we are ecstatic about our debut of Macy's Backstage. It is exhilarating to create an exciting and entertaining destination for the customer who loves to shop, and loves a bargain even more," says Vanessa LeFebvre, senior vice president/general merchandise manager of Macy's Backstage stores. She adds, "Macy's Backstage is for the shopper who is always on the hunt for a deal, where time, convenience and money are a commodity."
Everything in the store is promised to sell at 20-80% off the normal retail price.
In addition to a wide range of men's; women's and children's apparel; shoes and accessories; housewares and home textiles, Macy's Backstage will feature an expanded assortment of home decor, bath and beauty products, including nail and hair care, as well as toys, tech, gadgets, and more.
Convenient mobile check-out stations will be positioned outside the dressing suites for the customer on the go. Customers will be inspired to "Pin, Snap and Share" their looks on #macysbackstage. Other amenities include free Wi-Fi, "Juice Bars" - designated charging stations, and accessible parking.
Shoppers will be able to use their Macy's credit card and earn Plenti points at all locations.
Macy's Backstage discount shopping stores open in New York area