Brandon Marshall, Jets support charity with custom cleats ESPN logo
Friday, December 2, 2016

Though the NFL normally cracks down on players wearing custom footwear, this week will be an exception.

As part of the #MyCauseMyCleats social campaign, hundreds of players will don personalized cleats supporting charity foundations of their choice, including New York Jets wide receiver Brandon Marshall.

Marshall's pair of cleats features a Matrix theme with the hashtag #mindovermatter as a nod to his charity, Project375, a foundation for mental health advocacy that Marshall co-founded after announcing his battle with borderline personality disorder.

As he explained on Instagram, "the letters are the Codes to Mental Health statistics that's going [to] free our world from the stigma that handcuffs us from helping those suffering":

While several teammates will be wearing Marshall's cleats in support of the wideout, others have their own designs and causes, including kicker Nick Folk:

This is the first year of the #MyCauseMyCleats campaign, but with so many players embracing the opportunity, it wouldn't be a surprise to see it become an annual staple.

Uni Watch's Paul Lukastook a look at some of the most interesting designsamong this year's crop.