The video, set to the song "Go" by Louis The Child, shows off the iPad's versatility as a computer replacement, following a teen as she chats with friends, takes and edits photos, writes a paper, draws with the Apple Pencil, reads comics, and more while on the go.
At the end of the spot, the teen's neighbor asks her "What are you doing on your computer?" And she responds, "What's a computer?"
It's the last line that has sparked some anger.
The Apple commercial where at the end the girl says “what’s a computer” really bothers me...okay I got that off my chest— Jeff Caruso (@_JeffCaruso) January 25, 2018
Apple Commercial:— Andrew Conrady (@Conradymusic) January 25, 2018
“What’s a computer?”
Ya know, just the thing you gotta plug that iPad into to make it work for the first time.
apple commercial: "what's a computer"— elliott (@etessmer222) January 25, 2018
it's literally what's in your hands, that device is a type of computer.. yeah it's not just magic
Am I the only one who gets angry when that Apple commercial comes on with the kid asking "What's a computer?"— Colten Moore (@StormCoyote16) January 25, 2018
I don’t think I’ve hated a commercial more than the IPad Pro commercial where the hipster girl says “what’s a computer?”— Evan Berry (@evanberry20) January 22, 2018