NEW YORK (WABC) -- Ponzi schemer Bernie Madoff is reportedly making a name for himself in prison with a new business venture.
According to Market Watch, the 78-year-old is capitalizing off of hot chocolate.
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The new report claims Madoff bought up every packet of 'Swiss Miss' from the commissary and sold it for a profit in the prison yard.
If inmates wanted the hot beverage, they had to go through Madoff.
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He pleaded guilty in 2009 to fraud and is serving out a 150-year sentence at a federal prison in North Carolina.
AP
FILE - In this Jan. 14, 2009 file photo, Bernard Madoff arrives at Federal Court in New York. (Stuart Ramson)