But now, a company called Brandless is trying to break the mold. No familiar names, just products. And the price is amazing.
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In fact, Brandless is hoping to disrupt the way you shop for groceries. It's an online only company selling much of what you'd find at a typical grocery story, but everything the company sells is priced at $3.
The company saves on costs by cutting out the middlemen, and the emphasis is on organic, non-GMO, cruelty-free, vegan, healthy and wholesome items.
Beauty products are also paired down to natural ingredients, banning 400 questionable ingredients found in many name-brand products.
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The company opened a pop-up shop in the Meatpacking District Wednesday to showcase its goods.
And yes, it is very much a brand -- just one that is hoping to be the brand of the future.
For more information, visit Brandless.com.
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