On Monday, Cadbury's parent company, Hershey, announced the 2024 Cadbury Bunny as a two-year-old raccoon from South Florida.
"Louie" the raccoon will soon make his TV debut in a Cadbury commercial.
The win also comes with a $7,000 cash prize.
ALSO SEE: Bucks County goldendoodle 'Sylvan' among semi-finalists in 2024 Cadbury Bunny tryouts
This was the sixth annual Cadbury Bunny tryout.
It played out in true March Madness fashion, with animal lovers and Cadbury customers voting in a bracket-style elimination tournament on Instagram.
Previous winners since 2019 included a rescue cat, a frog, and three different dogs.