"'Be Someone' is represent my city, Houston," George San Miguel said.
The Houston native with a bald head has tattoos featuring the Texans and Rockets logos, and his neck is marked with an Astros star.
But his most noticeable tattoo is the one inspired by the I-45 artwork.
"The 'Be Someone' was to represent my city," he said. "And for every time I look in the mirror, to be positive today."
Little did he know when he got the tattoo that he would become a part of a larger movement.
The Instagram page "Be Someone" is dedicated to all things Houston, namely the iconic slogan. It features several other people who have the graffiti inked on their skin.
"I didn't know it was a movement, the way it is right now on the page," San Miguel said. "My wife added me to that page on Instagram, and that's how I knew it was really bigger than what I thought it was."
They are just two words, but they mean so much to so many people.
"Something positive, for you to do something, to be positive," San Miguel said. "To be someone."
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