LOOP, an immersive art installation on 38th Street and Broadway, lets the public activate flipbook-style musical movies on their very own, according to the Garment District's website.
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From the outside, the installation looks like a cluster of gigantic LED-lit cylinders. Yet once a person sits inside a cylinder, he or she can pump a lever, which brings it to life.
The pumping lets the cylinder spin, creating animated fairytale loops accompanied by a flickering strobe effect and music.
The speed of the animation, frequency of lights, and tempo of the music all depend on how quickly participates move the levers.
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The installation was inspired a 19th-century toy, the zoetrope. Just like LOOP, the toy produced the illusion of motion when rotated.
LOOP is free and open to the public through March 31.
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