The incident was reported at the restaurant in the 1600 block of Webster Avenue just before 5 p.m.
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Police said 71-year-old Sylvester Zottola was an alleged associate for the Bonanno family. He was waiting for his food inside his SUV when multiple shots were fired in what police believe was a hit.
This was not the first time he was targeted. Zottola survived a stabbing last December and was arrested earlier this year for firing at a man who pulled a gun on him outside his own Bronx home.
His 41-year-old son Salvatore survived an apparent assassination attempt when a gunman opened fire on him outside his Throggs Neck home in July. In that instance and in Thursday's homicide, the getaway car was a dark-colored vehicle.
Both father and son were frequently involved in violence, which law enforcement officials believe is linked to ongoing mob disputes.
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Sources say both men were affiliated with former Bonanno family boss Vincent "Vinny Gorgeous" Basciano who is currently serving life in prison for a 2007 murder conviction.
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