A tiny Welsh denim company has been swamped by orders from around the globe after the soon-to-be princess was captured wearing their jeans at a public event.
Hiut Denim makes just 150 pairs of jeans a week, all produced by hand, and only employs about 20 people.
After Markle was spotted in the denim, orders poured in and now there's a three-month waiting list for the jeans.
The Markle Sparkle is said to be transforming the town of Cardigan, too. It was once home to a mass-production jean factory that closed 10 years ago. With the new surge in demand, the company is hoping to hire on about 400 new employees.