More than 60 stores on the Upper East Side took part in the annual 'Miracle on Madison' event.
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It was a day to fill your holiday gift list and give back at the same time, as 20% of the day's sales benefitted the the Sloan Kettering Cancer Center to help fight pediatric cancer.
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"It gives an opportunity for stores and their clients to give back to kids in need here in New York City and to make a real difference in peoples' lives," said Matthew Bauer of the Madison Ave Improvement District.
And if you missed out on the in-person event, but still want your holiday shopping to count for so much more, you can call or email the "Miracle Personal Shopper" at each participating business.
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This was the 35th year for the event.
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