WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers.
Best Retailers for Black Friday
1. JCPenney (65%)
2. Macy's (54%)
3. Rite Aid (53%)
4. Meijer (51%)
5. Sears (50%)
6. Walgreens (47%)
7. Office Depot and OfficeMax (44%)
8. Ace Hardware (41%)
9. Kohl's (40%)
10. Staples (39%)
Key Stats
JCPenney has the highest overall discount rate at 65%. Costco has the lowest at 21%.
"Jewelry" is the most discounted category at 58%. "Electronics & Computers" are the least discounted at 30%.
The overall average discount for Black Friday is 39%. Consumers should aim for this or a greater discount in order to avoid Black Friday traps.
The "Toys" category has the biggest number of discounted items, representing 26% of all offers. The "Consumer Packaged Goods" category has the smallest, with only 1.3% of all offers.
For the full report and to see where each retailer ranks for each product category, please visit:
http://wallethub.com/edu/best-worst-retailers-for-black-friday/8385/