You may be drinking coffee right now, but are you really experiencing it, or appreciating it?
That's the goal of Starbucks' new "Reserve Roastery and Tasting Room," which opened Friday in Seattle. It offers on-site coffee roasting, coffee education, and of course -- coffee.
There's also specialty food. A local chef serves lunch and dinner, and customers can even get a glass of wine.
There are already plans for another "reserve" store outside the United States.