The victim, identified as Amir Ahmad, was shot in the chest while in the white sedan on Thwaites Place at around 12:20 a.m. Friday.
Police say the victim talked to officers that arrived to the scene and told them he was sitting in his car when three men approached and opened fire.
Officers rushed him in their police cruiser to the hospital where he was initially described to be in stable condition, however he took a turn for the worse overnight and was pronounced dead shortly after 5:30 a.m.
Friday's incident marks the third deadly shooting of the week in the Bronx, rattling residents in the normally quiet neighborhood of Pelham Parkway.
"I was surprised, there hasn't been any violence like this in a very long time," Bronx resident George Rivera said.
On Tuesday, 41-year-old Adrian Dawodu was shot and killed on the platform of the 170th Street subway station. Police have released images of a suspect. Officials believe the two men had an ongoing dispute.
And in Kingsbridge on Wednesday, 16-year-old Christopher Redding died after being shot in the back during a shoot-out that injured two other young teens.
"This is a very tough time. It's always the good ones that this happens to," said Bryan Corley, Redding's father.
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Bronx Borough President Vanessa Gibson also reacted to the news.
"We have to see what our young people are up to, both inside of school and out of school," Gibson said.
Eyewitness News spoke with a concern mother, who identified herself as Crystal, as she passed by the crime scene on Friday morning. The mother on her way to drop her daughter off at school.
"The gun violence, there's guns everywhere, regardless how many cops are out here, there's violence everywhere. Violence from the people, violence from the cops," she said.
This week, NYPD Commissioner Jessica Tisch unveiled a new plan to fight Bronx crime, where she says more than 1/3 of all citywide shootings occurred last year.
"The Bronx will be split into Bronx North and Bronx South, mirroring the same two-patrol structure as Manhattan, Brooklyn and Queens," Tisch said.
Tisch says this change will bring more oversight, resources and nearly 200 additional officers to the Bronx.
As for Friday morning's shooting investigation, police have not yet identified the victim, who is from the Bronx. The victim's family is out-of-state, so police haven't yet been able to notify them.
Residents in the meantime are hoping for a quieter week ahead.
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