Procter and Gamble trying to trademark 'LOL' and 'NBD' acronyms to attract younger shoppers

SAN FRANCISCO, California -- We use them while texting all the time, terms like "LOL" for laugh out loud and "NBD" for no big deal. Now Procter and Gamble is reportedly trying to trademark the acronyms to attract younger shoppers.

The company seems to believe that younger buyers could be lured in with text speak. There has been no comment from Procter and Gamble.

However, their patent applications are still "TBD," to be decided.

----------
* Follow us on YouTube
* More local news
* Send us a news tip
* Download the abc7NY app for breaking news alerts