The incident happened Thursday afternoon on 67 Eldridge Street in the Lower East Side.
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Police say that three unidentified men entered the basement below the deli Two of the suspects produced a gun, while the third produced a knife.
The robbers apparently ordered the victims inside to get down on the ground and demanded they hand over their cash and jewelry.
The victims complied and handed over their valuables to the men, said police.
The NYPD has identified the victims as:
Victim #1: 64-year-old female
Victim #2: 64-year-old female
Victim #3: 38-year-old male
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Victim #4: 39-year-old male
Victim #5: 54-year-old male
Victim #6: 56-year-old male
Victim #7: 56-year-old male
Victim #8: 57-year-old male
Victim #9: 62-year-old male
Victim #10: 65-year-old male
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Victim #11: 65-year-old male
One of the personal items taken is described as a gold necklace with a jade centerpiece.
There were no shots fired, and there were no injuries reported in connection with this incident.
The unidentified men supposedly fled north on Eldridge Street on foot.
Anyone with information in regard to this incident is asked to call the NYPD's Crime Stoppers Hotline at 1-800-577-TIPS (8477)
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