28-year-old Vidal R. Nieves died after being struck by bullets near the intersection of Essex and Lehigh streets in Hackensack around 5 p.m. Saturday.
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The victim was seen on camera walking to the barbershop when the gunman came across Essex Street and began firing.
Nieves was rushed to Hackensack University Medical Center, where he died from the gunshot wounds.
Another man who was wounded in the gunfire is expected to survive.
The gunman ran from the scene and escaped. Investigators are still looking for the shooter and trying to determine who was the intended target.
A family friend says everyone is shocked by the tragedy.
"Happy kid, he has a lot of dreams ... he was sweet, honest, very friendly with the customers," the family friend said. "It's something that we didn't expect, very sad."
The friend says the victim's mother was broken up by the loss of her son.
A restaurant owner just a few doors down from the incident told Eyewitness News she heard gunshots and there was concern, but thankfully no one else was hurt.
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The Bergen County Prosecutor's office is still investigating the shooting.
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