On Thursday, the chain will offer free breakfast burritos at its United States restaurants. The giveaway, which runs between 7 a.m. to 11 a.m., serves as a reminder that breakfast has returned at roughly 90% of Taco Bell locations after being temporarily paused because of the pandemic.
Taco Bell began serving breakfast in 2014 and expanded its morning menu in March 2020 - just days before Covid-19 brought the country to a standstill and forced a significant chunk of its restaurants to stop selling it. The option, which historically makes up 6% of its total sales, has now returned to roughly 7,000 of its locations.
Last year, the chain added a new line of pressed breakfast burritos including one with eggs, sausage and nacho cheese sauce. Another burrito has eggs, potato bites, pico de gallo, a three-cheese blend and either bacon or sausage, and another option contains eggs, the three-cheese blend, a hash brown and bacon or sausage.
The burritos are part of Thursday's giveaway and normally sell between $1.29 to $2.89. They have to be ordered in-person and there's a one burrito limit per person.
The promotion comes as its rivals aim to expand in the mornings as people return to their routines. Wendy's recently announced it's spending $25 million to promote its popular breakfast selection and McDonald's added a new glazed donut to its McCafé Bakery lineup. Dunkin' has added a plant-based breakfast sandwich in recent years.
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