Target opening store across from Macy's in Herald Square, Manhattan

This rendering shows the outside of the main entrance to the 34th Street Target store. (Photo/Target)

This rendering shows the entrance to the Herald Square Target store from 33rd Street in Midtown, Manhattan. (Photo/Target)

This is a rendering showing a closer view of the main entrance to the Midtown Manhattan Target store on 34th Street. (Photo/Target)

This rendering shows what it will look like inside the Target store in Midtown Manhattan. (Photo/Target)

This rendering shows what it will look like inside the main (34th Street) entrance to the Target store in Midtown Manhattan. (Photo/Target)

This rendering shows what the checkout area will look like at the Target store on 34th Street in Midtown Manhattan. (Photo/Target)

HERALD SQUARE, Manhattan (WABC) -- The retail chain Target has announced it's opening a new store in Midtown Manhattan, right across the street from the flagship Macy's store.

Located at 112 West 34th Street in Herald Square, this is one of several Target small-format stores slated to open in New York City. The first opened in TriBeCa last October, and two more are expected to open in coming years - one in the East Village in summer 2018, and another in Hell's Kitchen in 2019.
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The Herald Square store will be 43,000 square feet and have two levels, and have entrances on both 34th Street and 33rd Street. It will feature a CVS Pharmacy, an open market grocery section, clothing, standard household items and an order pickup area for online orders.

** Click through the photo gallery above to see renderings of the new store **

"The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan," said Mark Schindele, Senior Vice President, Properties.

Target has been putting focus on its small-format stores, which allows it to operate outside its conventional big-box setup that is usually two or three times the size.
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The Herald Square store is expected to open in October 2017.

Here's a map showing its location in Midtown:

Photos: Target opening two-level store across from Macy's in Herald Square