Historic Astor Place Barbershop gets help from New York Nico

Friday, April 2, 2021
NEW YORK -- Astor Place Barbershop has been the go-to place for New Yorkers to get a fresh cut for generations. But this New York institution almost had to close its doors due to the insurmountable challenges of the COVID-19 pandemic.

Thats where New York Nico, otherwise known as Nicolas Heller, stepped in. Using his viral Instagram account, @NewYorkNico to tell Astor Place Barbershops incredible story, he quickly helped the small business raise money and awareness. Watch to find out what happened next!
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Check your local listings to watch the full episode Localish Legends: New York Nico premiering this Saturday 4/2!

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New York Nico Saves NYC's Small Businesses, One Mom-and-Pop at a Time
New York Nico Saves NYC's Small Businesses, One Mom-and-Pop at a Time