"Cannabis Conversations" is the first public education campaign in New York to teach people where cannabis can be consumed, who can consume it, and how to do so safely.
"With the 'Cannabis Conversations' campaign, we're following through on our commitment to provide New Yorkers with the information they need to safely navigate the new Cannabis Law," Governor Kathy Hochul said. "Education is the best tool to keep New Yorkers healthy as we continue to ramp up this safe, inclusive, and equitable industry."
It is being run by the Office of Cannabis Management, led by Executive Director Chris Alexander.
"Our first public health education campaign, 'Cannabis Conversations,' will give New Yorkers the information they need to start talking about our state's Cannabis Law and the health and safety implications for consuming cannabis," he said. "This fact-based campaign reflects the change in how we're approaching cannabis as we focus on evidence-based education over prosecution."
The office says the wide-reaching campaign will provide parents and caregivers with tools to protect youth, remind New Yorkers of the risks of driving while impaired by cannabis, and other messages to help keep New Yorkers safe and healthy as the new industry develops.
As part of the program, there will be advertisements on TV, radio, in mass transit, and on social media.
For more information, the public can visit cannabis.ny.gov.
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