The robbers entered the store on West 14th Street, in one of the city's busiest and trendiest neighborhoods, around noon.
[Ads /]
The suspects, two men, and a woman had their identities disguised as they burst into the store, displayed a gun, and told everyone in the store to get down.
The video shows one robber jetting toward store merchandise, grabbing everything he could. Another robber followed in a similar pursuit, pulling a Gucci luggage set outside the store.
The third robber, the woman, can be seen holding a gun in her hand.
The trio took several pieces of luggage and other miscellaneous items worth $51,000.
[Ads /]
The thieves got away in a black Toyota with New York license plates westbound on 14th Street. Police say they were headed toward New Jersey through the Lincoln Tunnel.
No shots were fired during the robbery and no one was injured, authorities said.
Just last week, Governor Kathy Hochul discussed fighting retail theft with a unified law enforcement response.
"To not know whether someone coming in the door is going to do them harm, knock them over and sweep the shelves, sometimes a shooting, sometimes a knifing, it has to stop. We have to protect these workers and send a message," Hochul said.
Tourists in the area said they couldn't believe the brazen robbery happened in the middle of the day.
[Ads /]
"It's very daring and middle of the day for somebody to rob a very high-end store at gunpoint and put all the poor people there at risk, terrible," said Rosemary Welburn, a tourist from Australia.
Anyone with information on this incident is asked to call the NYPD's Crime Stoppers Hotline at 1-800-577-TIPS (8477). All calls are strictly confidential.
ALSO READ | St. Patrick's Cathedral funeral service for transgender advocate sparks controversy
St. Patrick's Cathedral funeral service for transgender advocate Cecilia Gentili sparks controversy
----------
* Get Eyewitness News Delivered
* More Manhattan news
* Send us a news tip
* Download the abc7NY app for breaking news alerts
* Follow us on YouTube