The company recently agreed to allow patrons to pay with cash, instead of their former 'card only' policy.
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This change comes after the ice cream chain was dealt over $33,000 worth of penalties for prohibiting cash payments. They were violating a law, that requires companies to allow cash, which went into effect in November 2020.
The city received 90 complaints from customers about the Van Leeuwen's previous payment policy. Now, the company will accept cash at all 19 of their NYC locations.
Van Leeuwen actually incurred over $100,000 in penalties, but the city agreed on a lower number.
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