NEW YORK --Dos Equis released a feature-film style trailer, titled "Cantina," revealing a glimpse of the new Most Interesting Man in the World today.
Following a nearly nine year run with veteran actor 77-year-old Jonathan Goldsmith, the beer company was looking for someone more edgier and daring.
Here comes actor Augustin Legrand.
"The meaning of 'interesting' has evolved over the past decade, and this campaign features a new character and look and feel that opens the door to a world of interesting possibilities for today's Dos Equis drinker," said Andrew Katz, VP of Marketing for Dos Equis.
"With the reboot of the campaign, we're celebrating the good times The Most Interesting Man has with friends wherever he travels, while highlighting our refreshing cerveza. In the coming weeks, fans will have the opportunity to get to know the new character in a uniquely interactive way."