Times Square 'Kiss-Cam' will be turned off at 8 p.m. to discourage crime

NEW YORK (WABC) -- The Revlon-sponsored "Kiss Cam" in Times Square will be turned off at 8 p.m. in an effort to stop criminals from taking advantage of tourists distracted by the popular attraction.

It is one of the most popular spots in Times Square. They've closed the avenue to traffic and made it tourist friendly. Unfortunately, crime tends to follow the vulnerable.

On 43rd St. and 7th Avenue is a Revlon billboard featuring a so-called "Kiss-Cam" that's become a hot spot for tourists.

The camera zooms in on the crowd, couples show their love and it's all broadcast of the huge high definition screen, making for a fun selfie in the Big Apple.

Except when all eyes are on the screen, tourists become vulnerable.

The police today reported at least four men have been arrested for groping and molesting women who were happily taking pictures.

"Keep an eye on your stuff, keep your money in your front pocket, all of that stuff, and if anything uncomfortable happens get a police officer, don't be afraid to make a fuss," said Travis Strossenreuther, a tour guide.

While there is always a concern for pickpockets, this latest round of arrests focuses on molesters who forcibly touch or rub against women out there.

Never mind the whole offensive act is caught on camera, the police commissioner said that doesn't seem to stop the suspects.

"You think something that is being photographed would deter them but it's just the opposite, it encourages them," Police Commissioner William Bratton said.

"If it's such a distraction, maybe they should remove it or maybe they should have more police in places like this," said Sura Jones, a Brooklyn resident.

Revlon Friday issued a statement saying they are cooperating with police and will turn off the camera after 8 p.m. when most of these acts are committed.