VIDEO: Imagine Diamonds - A Perfect Valentine's Day Gift

NEW YORK -- In case you forgot, Valentine's Day is just around the corner! Do you have a gift idea for a loved one yet? How about a beautiful, bright diamond?

Eyewitness News anchor David Novarro and Co-Founder of Imagine Diamonds Arthur Ilyev sat down to talk about how consumers can get the most value for their money from natural, enhanced diamonds as well as what they should know about diamond buying and the industry.

If you're looking to pop the question, Imagine Diamonds allows you to design your own online engagement rings at half the price!

When purchasing a diamond, keep in mind the 4 C's. They define what a diamond's characteristics are:

1. Cut- The amount of brilliance a diamond produces.

2. Color- The amount of white or yellow a diamond contains.

3. Clarity- The amount of inclusions a diamond possesses.

4. Carat- The size of a diamond.