At an extravaganza in the Bronx Saturday, hundreds lined up to collect the brand-new Disney books for children of all ages. Educators could take up to 30 books for their classrooms, and children could bring home up to five books.
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The event also included face painting and a DJ.
It is all part of Disney's "Magic of Storytelling" campaign, which aims to emphasize the joy and importance of reading.
Yolanda Pacheco, a teacher who works Baychester, was picking up books for her students with disabilities.
"Our school's a Title 1, so we don't get a lot of chances to get brand new books ... knowing my children, they're going to be ecstatic," she said.
If you'd like to get involved, post a "shelfie" and use the hashtag #MagicOfStoryTelling of Instagram or Twitter. For each post, Disney will donate a new book to First Book, a non-profit organization providing affordable new books to educators who serve kids in need.
You can also to any Disney retailer, buy a Disney book, and the company will match it.
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In total, 1 million books will be distributed.
Click here to learn more about The Magic of Storytelling.
Disney is the parent company of ABC7.
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