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Rosario Dawson: Changing the World Beyond the Red Carpet

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Monday, February 9, 2015
No matter where artistic passion may strike, Rosario Dawson relies on her Lexus NX crossover to get her where she needs to be.
Studio 189 / WhoSay

When she isn't busy making movie magic, Rosario Dawson is changing the world beyond the carpet.

Dawson (soon to be seen in Marvel's "Daredevil" on Netflix) is co-founder of Studio 189, a social enterprise that provides a platform to help and promote African-inspired content, that also focuses on creating opportunities for empowerment, education and employment of artisans and creatives. Dawson and co-founder Abrima Erwiah's innovative e-commerce outlet has made it possible for creative types to get their work in the hands of the public, while also helping out the greater good.

Between Dawson's acting career and her burgeoning online business, it's important for her to get where she needs to be and look stylish while doing it. That's why Dawson drives a Lexus NX, allowing her to transport her business's clothing and fabric with ease, so she'll be in good care no matter where stylish passion may strike.

Dawson's Studio 189 represents countries all over Africa and its Diaspora. The company took shape in February 2011 following Dawson's trip through Kenya, Burundi and Rwanda to Bukavu in the Democratic Republic of Congo for the opening of the City of Joy.

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Just as Dawson's Studio 189 is helping artists find opportunities they couldn't before, Lexus NX is providing drivers with new age comfort and class. Beyond Utility. Beyond Boundaries.

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Learn more about Rosario Dawson, Studio 189, and the first-ever Lexus NX at the links below.

Rosario Dawson

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Studio 189

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Lexus NX

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