'Natural' beauty products might contain more chemicals than you think

NEW YORK (WABC) -- A product labeled as natural seems like it would be safe for your skin, but a new Consumer Reports investigation advises shoppers to look past the front of the packaging.

"When we looked at the fine print on many personal-care items, we found several ingredients that concern us, such as coal tar, triclosan, and chemicals that release formaldehyde," said Lisa Lee Freeman, Consumer Reports ShopSmart Magazine.

For instance, Naturtint hair color says it's made "with ingredients of Natural Origin," but it contains - p-Phenylenediamine, plus hydrogen peroxide. Based on preliminary studies, that combination may be carcinogenic.

Arm & Hammer deodorant, which says it has "natural" deodorizers, also contains triclosan, an antibacterial that may contribute to bacterial resistance. Animal studies show it also is a potential hormone disruptor that could affect reproductive health.

Body washes that claim to be "natural" might have ingredients like quaternium 15 and DMDM Hydantoin. When combined with water the combination can release formaldehyde, which is a human carcinogen if it's inhaled.

"Fortunately, some manufacturers and retailers are taking steps to reduce or eliminate potentially risky ingredients from their personal care products," said Freeman.

According to Consumer Reports, look for "USDA organic," "natural products association," or "designed for the environment" seals on beauty products. If you shop at Whole Foods, look for its "premium body care" seal. Those products are certified free of more than 400 potentially harmful ingredients.