Woman starts worldwide beauty campaign with simple selfie

A one-woman campaign to define beauty is catching fire, and it all started with a simple selfie.

Esther Honig sent a photo of herself wearing no makeup to 25 countries. She asked people to make her "beautiful" using Photoshop.

From Australia to Vietnam to Morocco, people changed Honig's skin tone, eyebrow shape and even cheekbones depending on their culture's definition of beauty. Honig says the most shocking were from the US.

Honig says she has learned that there is no universal standard of beauty and that it is truly in the eye of the Photoshop user.