Economy might not affect Halloween sales

October 5, 2011 2:07:21 PM PDT
Retailers don't think consumers will be too spooked by the economy to spend a little more on Halloween this year. According to the National Retail Federation, the average American is expected to spend about 72-dollars on costumes, candy and décor, that's nearly seven billion dollars and higher than last year.

Most people will spend the majority of their budget on costumes. The average person will spend about $25 on costumes for themselves, their children and their pets. We also see the average person spending about $20 on candy, and $20 on decorations.

Still, a third of consumers say the economy will impact how much they spend, and some will moderate spending by making a costume, wearing last year's costume, or buying less candy. Halloween is also an opportunity for retailers to gauge how consumers will spend during the holidays, the biggest retail season of the year.

What types of advertising is working? What are they buying for kids versus buying for themselves? Are they buying more discretionary items or are they buying necessities? Those are all trends that retailers are trying to get a better understanding of as we head into Christmas.