Would a prize lottery get you to sit in the middle seat on a plane? An airline is hoping so

ByEyewitness News via WABC logo
Wednesday, October 26, 2022
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Airline Virgin Australia has launched a lottery with a prize pool worth about $145,000 to entice more passengers to sit in the middle seat.

Airline Virgin Australia has launched a lottery with a prize pool worth about $145,000 ($230,000 AUD) to entice more passengers to sit in the middle seat.

The airline said it came up with the promotion after a recent poll it conducted found that almost no one wants the middle seat.

The company says it will hold a weekly drawing through April 2023.

Travelers who select or are assigned a middle seat will be eligible.

Among the prizes are a full-day helicopter pub crawl and a two-night vacation in Cairns, Australia that includes flights, accommodations, and a bungee jump.

There are also flights and tickets to the Australian Football League grand final with exclusive access to the pre-game lunch and after-party.