24/7 LiveNew York CityNew JerseyLong IslandNorthern SuburbsConnecticut
  • apple

PHOTOS: Apple unveils new iPhones, watch at event

AP logo
Wednesday, September 12, 2018
Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Kaiann Drance speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Phil Schiller speaks about the camera on the Apple iPhone XS during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Phil Schiller speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Phil Schiller speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
Phil Schiller, Apple's senior VP of worldwide marketing, speaks about the new Apple iPhone XS Max during an event Wednesday, Sept. 12, 2018, in Cupertino, Calif.
1 of 8
Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.
AP Photo/Marcio Jose Sanchez

Apple unveiled three new iPhones and a new Apple Watch at an event in Cupertino on Wednesday as the company seeks to widen the product's appeal amid slowing sales.

Report a correction or typo
Copyright © 2026 by The Associated Press. All Rights Reserved.

Related Topics

  • TECHNOLOGY
  • APPLE
  • APPLE WATCH
  • IPHONE
  • TIM COOK
  • SMARTPHONES
  • BUSINESS

Apple

Apple unveils new AI features on Siri at developers' conference

    Suspects arrested in $1M Apple delivery truck hijacking

      Some iPhone owners could get payment after Apple agrees to settle case

        Apple CEO Tim Cook is stepping down, announces replacement

          Watch Live
          ON NOW

          Top Stories

          AccuWeather Alert: Still steamy, late storm

          • 3 hours ago

          Two victims speak out after stabbing spree in Penn Station in NYC; suspect in custody

          Man on MTA bus fatally shot after telling gunman to stop yelling on his phone, police say

          16-year-old carriage horse dies in Central Park

          770 World Cup tickets to be given away free to NJ residents, Gov. Sherrill announces

          ABC7 New York
          Topics
          HomeWeatherTraffic7 On Your Side7 on Your Side InvestigatesLocalishShopWatch ABC 7 New YorkApps
          Regions
          New York CityNew JerseyLong IslandNorthern SuburbsConnecticut
          More Content
          New York LotteryNeighborhood Safety TrackerUS & World NewsPoliticsHealthSportsOur AmericaOn The Red CarpetPodcastsabc7NY En Español
          Station Info
          Submit a News TipEmploymentMeet the Eyewitness News TeamABC 7 In Your CommunityAbout ABC 7AccessibilityContests and Rules
          Privacy Policy
          Your Privacy Choices
          Children's Privacy Policy
          Your US State Privacy Rights
          Terms of Use
          Interest-Based Ads
          Public Inspection File
          FCC Applications
          Copyright © 2026 ABC, Inc., WABC-TV New York. All Rights Reserved.