We're talking about Bond No. 9 New York-- a perfume company that exports New York to the world and now the company is taking imports - your 'left over' perfume bottles.
Laurice Rahme gets excited by the NYC's neighborhoods. They are after all, the inspirations for her perfumes.
Chinatown, for example, with its fish and vegetable stands can have some strong scents but what Laurice is after is the essence of each community.
Laurice launched her perfume company called Bond No. 9, four years ago and already she offers 30 perfumes. Almost all are named after New York neighborhoods.
"We are exporting New York to the world," said Laurice Rahme. "Now, people want New York in a bottle."
Laurice shuttles around in the Bond mobile and on foot to capture Wall Street. She created a concoction that smells like the sea, cucumber and musk.
"It's a bit more masculine. It's got black bottle with details looking like gold coins – money," said Lurice Rahme. "But it's not the smell of money."
But speaking of money, Laurice is giving back.
Though she was born and raised in Paris, she calls New York her home. And that's why she's launching a recycling campaign for perfume bottles.
"I said oh my god, I can just calculate how many glass perfume bottles thrown away," said Laurice Rahme.
So her boutiques will accept any bottle of perfume of any brand and recycle it.
The Bond bottles will be used again. And with new scents always on the horizon, such as a scent named after Andy Warhol's silver factory on East 47th, those bottles will be put to good use.
"I'll give you a scoop," said Laurice Rahme. "Next neighborhood is Union Square."
There are four Bond No. 9 boutiques that are accepting your old perfume bottles, plus the bond counter at Saks Fifth Avenue.
And if you drop one off and buy a new bottle, you'll get a free refillable pocket spray, more incentive to do good.
