The hospital announced the cancellation of its agreement with Cousins after he refused to say at a news conference whether he is vaccinated, calling it a "very private health decision."
"While we acknowledge that each person is entitled to their own viewpoints, those who speak on our behalf must support messages that align with the hospital's position on matters of vital importance to individual and community health," the hospital said in a statement. "For this reason, Holland Hospital will discontinue using Kirk Cousins as our spokesperson for now."
Cousins spoke to the media after being placed on the team's COVID-19 protocols when he was named a close contact of a teammate who tested positive for coronavirus earlier this week. Cousins said he was "at peace" with his choice.
Holland Hospital said it is "proud" of its association with Cousins, but "we must be certain that our communications about COVID vaccination are consistent and unequivocal," the statement said.
Last year, Cousins said he is taking a "survival of the fittest" approach to the pandemic.
"If I get it, I'm going to ride it out," Cousins said. "I'm going to let nature do its course. Survival-of-the-fittest kind of approach. And just say, if it knocks me out, it knocks me out. I'm going to be OK. You know, even if I die. If I die, I die. I kind of have peace about that."
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