Lexus aims to reinvent itself with a radically new design concept

WABC logo
Wednesday, December 10, 2014
(ABC Owned Television Stations)
ABC Owned Television Stations-WABC

Talk about a makeover. In one of the hottest reveals at the 2014 L.A. Auto Show was new concept car by Lexus, the LF-C2, showcasing brand new design ideals the company hopes to employ in the near future.

Tap to view if on News app.

In its global debut, the bright and beautiful, sunshine yellow coup is a Grand Touring concept inspired by Lexus' brand passion for driving. The roofless sports car models itself after a roadster, featuring an elegantly beautiful interior for all onlookers to behold. The complete overhaul design attracted huge crowds, all trying to get a glimpse of the luxury car that has everyone excited for what's to come.

As Lexus has adopted a a bolder, racier persona in recent ads, the car company isn't holding anything back in its attempt to reinvent itself for the next generation. This attitude is reflected in the LF-C2, capturing the edginess and fun of reckless youth.