For fans, it was the first NFL game in the U.S. with the opportunity to place a legal wager from the comfort of their seats inside the stadium -- on their phones.
Legal sports betting for NFL fans attending a game has finally arrived.
Several weeks after the Supreme Court struck down the Professional and Amateur Sports Protection Act -- the federal ban on sports betting -- on May 14, New Jersey became the third U.S. state (after Nevada and Delaware) to offer a widespread menu of sports betting.
New Jersey took in over $16.4 million in sports betting handle in its first full month of betting in June, even with only a handful of operators up and running.
Longtime daily fantasy sports operator FanDuel entered the gambling world and now runs a sportsbook at Meadowlands Racetrack, which shares a parking lot with MetLife Stadium, home to the Giants and New York Jets. New Jersey racetrack Monmouth Park has a sportsbook, as do several casinos in Atlantic City.
Last week, longtime daily fantasy sports company DraftKings entered the sports betting world as well, releasing a mobile betting app and giving Garden State residents the ability to bet on sports from anywhere inside the state.
The NFL did not respond to multiple requests for comment during the week about betting at the Meadowlands.
The duration of the Giants-Browns game was shown on one of the six big televisions inside the FanDuel sportsbook, and betting was available before the game, along with a halftime line. The book filled up as the Giants-Browns game went along, though the loudest consistent cheers were on baseball games.
Per DraftKings, there were no restrictions for mobile betting at MetLife, and in-game wagering was available until late in the fourth quarter, when the Browns were up 20-10 and the game was taken off the board.
Shuttles were available to take fans between MetLife Stadium and the sportsbook, a distance of roughly a mile. A $30 parking pass was required for parking lots.
The Browns closed as consensus 1-point favorites at Las Vegas sportsbooks, on the DraftKings app and at the FanDuel sportsbook.
Thursday night was the first evidence of how big a potential regional betting bias can be. FanDuel told ESPN that the game was responsible for 30 percent of its overall football handle on Thursday night, while a Westgate Las Vegas SuperBook oddsmaker estimated that number closer to 10 percent.
NFL fans flood Meadowlands for sports betting
Jac Collinsworth is on the scene at the Meadowlands to see NFL fans place legal sports wagers during the New York Giants preseason opener.