Jets running back Isaiah Crowell has landed an endorsement deal after his butt-wipe celebration on the field.
Women's World Cup Golden Ball winner Carli Lloyd experienced a surge in popularity during her World Cup final performance, which will surely bring her lucrative marketing opportunities.
Tiger Woods' sponsorship deal with Hero MotoCorp is his biggest new endorsement contract in five years and is expected to pay the golfer $6 million to $8 million annually.
Nike has suspended its contract with Minnesota Vikings running back Adrian Peterson, announcing the decision Wednesday as part of a statement which also addressed the company's role as a partner with the NFL.
Kevin Durant has signed his first major endorsement deal since switching agents to Jay Z's Roc Nation Sports.
Andrew Wiggins, the first overall pick of this year's NBA draft, has signed a shoe endorsement deal with adidas, sources have told ESPN.com.