marketing

When Aaron Judge steps to the plate, it's must-see TV
From the bleachers to the broadcast booth, there is more than just anecdotal evidence that when the Yankees rookie bats, the baseball world stops whatever it's doing to watch.
Plenty of people cashing in on Derek Jeter number retirement
Kristaps Porzingis signs deal with BodyArmor sports drink
Carli Lloyd adds 50K Twitter followers during final; value of image soars
DraftKings reaches deal with WNBA's Liberty, Madison Square Garden
Kraft: Title game party for sponsors
Miami, Adidas strike 12-year deal
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Plenty of people cashing in on Derek Jeter number retirement
Kristaps Porzingis signs deal with BodyArmor sports drink
Carli Lloyd adds 50K Twitter followers during final; value of image soars
DraftKings reaches deal with WNBA's Liberty, Madison Square Garden
Kraft: Title game party for sponsors
Miami, Adidas strike 12-year deal