Cheeky Sandwiches opened 11 years ago on a lark, as a spot for the owner to hang out with his friends -- but it's become much more than that.
"It was just my friends and I," Din Yates said. "It was just a hangout, and then a neighborhood hangout, and then to people from New Jersey."
He's being a little cheeky about his customers from the Garden State, because he's happy that his little Lower East Side spot is visited by people from all over.
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That concise menu reflects his travels as a successful model, and the menu is inspired by his New Orleans background -- complete with beignets.
"I grew up eating chicken and biscuits, and I like sandwiches," he said. "I've always shoved things together."
There's a little more finesse now when it comes to his sandwiches: the beef short rib on challah bread, the veggie muffalata on olive loaf, breakfast sandwiches on biscuits, even a shrimp po boy.
The eatery never closed during the pandemic, and during the Black Lives Matter protests, business skyrocketed. Now, Yates calls these customers his pandemic family.
Cheeky Sandwiches opens at 7 a.m. for those breakfast sandwiches and closes at 9 p.m. CLICK HERE for more information.
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