Digital billboards feature shoplifter photos

November 24, 2008 3:23:13 PM PST
You'd better watch out! That's the message being spread via digital billboards at the Staten Island Mall. They feature more than just holiday shopping tips - they also show pictures of shoplifters.

District Attorney Daniel Donovan says the anti-shoplifting campaign features the "mug shots" of repeat offenders convicted of ripping off mall merchants.

From now through mid-January, their nameless faces are appearing every six minutes on 11 digital advertising boards.

The ads will pop up about 2 million times during the holiday season.

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