Are baby food packet labels misleading you?

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Tuesday, May 12, 2015
Investigation into baby food labeling
Paula Farris has the story.

NEW YORK (WABC) -- Many parents have their pantry and refrigerators packed with those baby food packets. But is what's promised on the labeling, really on the inside?



Babies love them and parents do too. Sleek packaging, that organic stamp, and talk about convenient.



GMA Investigates took a look at baby food labeling, wanting to know if what you see on the front of those packages is mainly what you get.



Nicole Silber is a registered dietician and board certified pediatric nutritionist.



She showed us a Plum Organics packet of Quinoa and Leeks with Chicken and Tarragon. However, turn it around and the first ingredient is not quinoa - it's WATER.



Water's the first ingredient, carrots are the second, sweet potato, organic corn, organic pee puree, organic ground chicken. Then finally quinoa, which actually is the 7th ingredient.



Nicole explains, "Ingredients are listed in order of quantity, so the first ingredient is what makes the most of the product."



The FDA does not require food makers to list how much of an ingredient is used, but tells GMA: "A product label must be truthful and not misleading."



Other baby food brands have similar labeling issues, but GMA has exclusively learned that the Center for Science in the Public Interest is now demanding Plum Organics to stop what it calls deceptive marketing through labels like the one for their Quinoa and Leeks with Chicken and Tarragon packet.



Plum Organics tells GMA its labels meet "all legal requirements" that product names are "based on" the main "flavor" of the "finished product", and water is used to make purees the "right consistency."



On our shopping trip we also discover that apple is a very popular ingredient.



Even on products that do not list apple on the front label.



Nicole says apples are sweet, so children are likely to guzzle it down more, prompting parents to buy more pouches.



Plum Organics says it adds apples "because of their texture, mild taste and acidity" - not because they are sweet.



So what's a parent to do? Nicole says read labels closely.

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