Huge digital Times Square billboard ready to glow

NEW YORK (WABC) -- Make sure to bring your sunglasses this Tuesday if you pass by Times Square.

In front of the Marriot Marquis hotel, a new mega LED display screen as big as a football field and 8 feet high will be make Times Square a lot brighter.

Hanging at Seventh Avenue and Broadway, it's billed as New York City's biggest and most expensive digital billboard.

Universal Everything studio collective will make the LED screen come alive Tuesday until Nov. 24. After that Google will take over as the debut advertiser. The cost of advertising on the new mega board is $2.5 million for four weeks.